April Augustine
- Role
- Director of Marketing at Gaming Laboratories International, LLC
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About April Augustine
PR Daily Honoree: Top Women in Marketing, Class of 2023 - Tech/Digital April is a…
Experience
Director of Marketing
Gaming Laboratories International, LLC
May 2016 — Present
Oversees global brand strategy, positioning, and operations for the world’s leading gaming independent test lab across 27 locations throughout NA, EMEA, APAC, LatAm, and the Caribbean, directing external communications, product/service marketing, trade shows, PR, advertising, and digital initiatives to casino operators, gaming manufacturers, and regulators- Develops and executes GTM strategies across 567 jurisdictions, evaluates customer analytics and insights, implements course corrections, and leads global brand & customer experience initiatives to drive sales - Strategically showcases GLI’s reputation, branding, and image as the industry leader for its services across existing, new, and emerging markets - Expertise in brand identity and influencer marketing - Produces the world’s largest Regulator Roundtables - M&A Rebranding
Education
San José State University
Bachelor of Science, Advertising (Minor in Marketing)
1997 — 1999
University of Phoenix
Masters of Science, Computer Information Systems, (Minor Marketing)
2003 — 2005
De Anza College
Associate of Arts - Dual Degree, Liberal Arts & General Studies
1995 — 1997
Skills
- Online Marketing
- Affiliate Marketing
- Poker
- Database Marketing
- Strategic Partnerships
- E-Commerce
- Casino
- Online Gambling
- Management
- Digital Marketing
- Direct Marketing
- Hospitality
- Budgets
- Email Marketing
- Social Media Marketing
- Direct Mail
- Online Advertising
- Gaming Industry
- Forecasting
- Budgeting
- Strategy
- Marketing Strategy
- Mobile Marketing
- Gambling
- Marketing
- Digital Media
- Product Management
- Gaming
- Online Gaming
- Casino Gaming
- Product Marketing
- Customer Acquisition
- Lead Generation
- Trade Shows
- Affiliate Management
- Vip
- Loyalty Programs
- Advertising
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