April Williamsen

About April Williamsen

Hi, my name is April Joy! I am passionate about creating content that captivates, entertains, and educates. When brainstorming, designing, and writing, I ask myself,\"Would I want to read this? Is this valuable? Is there a better way?\" I have high standards for the work I deliver, and I believe that is reflected in what I create. I harness my natural curiosity, creativity, and empathy to help establish mutually beneficial, evergreen relationships between consumer and brand. This involves listening in spaces that consumers occupy, seeking to answer questions or struggles through compelling content, and simply respecting the humanity of all involved. I have had the honor of working for one of the lead internet marketing agencies in the world for nearly a decade. My team and I have handcrafted hundreds of viral assets in every industry imaginable. I have cultivated skills in every facet of content creation and promotion, from social media management, infographic design, video production, market research, keyword-rich copywriting, email outreach, Reddit promotion, and more. I loved being part of every facet of the process:* Brainstorming ideas that unite brand and consumer enrichment * Researching and writing content that the internet loves (both the people and search engine algorithms)* Designing the visual assets (my favorite!)* Getting it seen in front of many eyes and the right eyes!* Analysis and figuring out how we can improve!

Experience

1. Creative Content Strategist

   Smarty.Marketing

   Oct 2023 — Present

   I brainstorm, research, write, design, and promote viral brand assets (mainly infographics) for a wonderful array of clients. I supplement these assets with creative, keyword-rich content that helps the pages earn higher rankings and traffic. In addition to these responsibilities, I manage several social media accounts with clients that I have positive, long-standing relationships with.

Education

• SUNY Cobleskill

  Bachelor of Arts - BA