April Richardson

About April Richardson

Enterprise pricing and price strategy executive with more than 25 years of experience leading pricing, cost volume, and price-to-win organizations across highly competitive U.S. federal markets ($10M–$11B+). Recognized authority in enterprise pricing architecture, including rate strategy, pricing levers, margin floors, escalation thresholds, and executive price-approval governance. Trusted advisor to Presidents, CFOs, and EVPs on pricing risk, affordability, deal structuring, and long-term portfolio margin sustainability. Proven record translating customer value propositions and evaluation criteria into executable pricing strategies, embedding pricing early in capture shaping, and balancing win probability with disciplined margin and P&L stewardship.

Experience

1. Executive Director, Price Strategy & Business Intelligence

   CACI International Inc

   Sep 2023 — Present

   Enterprise owner of pricing and price strategy across multi-billion-dollar federal pipelines, architecting rate structures, pricing levers, margin floors, escalation thresholds, and approval authorities.• Design and enforce price strategy governance aligning enterprise financial objectives, business unit P&L targets, and opportunity-specific risk profiles.• Translate customer value propositions, evaluation criteria, and acquisition strategies into executable pricing approaches aligned to competitiveness, affordability, and margin objectives.• Establish and govern PTW target-setting discipline integrating competitive intelligence, incumbent cost structures, scenario modeling, and executive risk tolerance.• Embed pricing strategy early in capture shaping, solution trade studies, teaming decisions, and investment planning—not applied at proposal end.• Identify and operationalize structural cost levers including labor mix optimization, indirect rate strategies, subcontract pricing, and escalation control to enable competitive pricing.• Provide executive oversight of cost volume strategy, ensuring BOE credibility, cost realism, audit defensibility, and alignment to negotiated margin.• Serve as senior pricing authority for bid/no-bid decisions, price targets, and final pricing recommendations to Presidents, CFOs, EVPs, and business unit leadership.• Lead, coach, and mentor senior pricing leaders, cost volume managers, and analysts; establish governance discipline, training standards, and succession pipelines.

Education

• Georgetown University McDonough School of Business

  BS, Finance, Marketing

  1990 — 1995

Skills

• Government Contracting
• Process Improvement
• Aerospace
• Cost Accounting
• Policy
• Financial Forecasting
• Government Proposals
• Procurement
• Analysis
• Federal Government
• Executive Management
• Operations Management
• Strategy
• Air Force
• Rfp
• Pricing
• Dod
• Proposal Management
• Itar
• Information Assurance
• Army
• Metrics
• Navy
• Pmp
• Military
• Competitive Analysis
• Contract Negotiation
• Ms Project
• Pricing Analysis
• Government
• Defense Contracting
• Cross-Functional Team Leadership
• Integration
• Intelligence
• Proposal Writing
• Business Development
• Contract Management
• Managerial Finance
• Earned Value Management
• Government Contracts