April Lanci

About April Lanci

Accomplished Business Development leader with nearly 20 years of success driving revenue growth, with a proven track record in B2B media and event sales, I bring strong leadership, organizational prowess, and a knack for driving operational excellence. From spearheading strategic initiatives to nurturing client relationships, I\'ve consistently delivered results. I\'ve led teams through high-stakes projects, negotiated successful contracts, and optimized internal processes to ensure efficiency and financial success. CAREER HIGHLIGHTS:Pipeline Generation & Revenue Growth: Generated new business from high-profile accounts including Amazon, HBO, Live Nation, Paramount, and Netflix contributing significant revenue growth and expansion. Additionally secured contracts with NFL, Encore, and Freeman, showcasing a track record of success in account growth.Relationship Building and Management: Directed all client-centric initiatives and programs at PRG Philadelphia, cultivating strong C-suite and leadership relationships and overseeing ongoing engagement for esteemed organizations including, University of Pennsylvania, Drexel, Princeton, GSK, Johnson & Johnson and the city of Philadelphia Chamber. These efforts directly contributed to successful new revenue acquisitions and renewals, underscoring a commitment to driving business growth.Specialties: Business Development, Sales, Revenue Growth, Account Management, B2B Sales, Territory Management, Team Leadership, Market Penetration, Team Leadership, Operations Management, Risk Management, Resource Optimization, Project Management, Budget Management

Experience

1. Operations Manager-live Hybrid Virtual Events North America

   Inizio Engage XD

   May 2022 — Present · Philadelphia, PA, US

   Supplier management, negotiations and contracting.• Collaborated with cross-functional teams to forecast headcount trends, optimize resource allocation, and mitigate risks.• Led capacity planning and staffing practice for the Americas region, ensuring efficient resource allocation and management to support business growth for over 250 programs per year.• Freelancer vetting, contracting and management.• Managed internal finances and kept systems up to date to ensure financial success for the entire team.• Drafted and implemented existing and new standards that allowed department to function efficiently.• Consistently reviewed and updated client SLA\'s and internal SOP\'s• Collaborates with all agency teams to establish effective project and staffing plans, forecast upcoming work, and allocate resources. • Worked with internal team members and clients to review processes and provide effective solutions.• Responsible for recruiting for open positions as well on-boarding new team members

Education

• Temple University

  Bachelor of Science - BS, Communication and Media Studies

Skills

• Media & Entertainment
• Reality
• Executive Leadership
• Media Production
• Sales Operations
• Cinematography
• Customer Service
• Documentaries
• Budgets
• Regional Development
• Commercials
• Camera
• Post Production
• Final Cut Pro
• Television
• Steadicam
• Producing
• Film Production
• Feature Films
• Broadcast
• Reality Television
• Hd Video
• Video
• Film
• Video Production
• Sales
• Storyboarding
• Short Films
• Windows
• Marketing
• Creative Direction