April McKenzie

Experience

1. Vice President, Integrated Marketing, Paramount Brand Studio

   Paramount

   Oct 2006 — Present · New York, NY, US

   Previous positions: Sr. Director, Integrated Marketing; Director, Digital Creative Advertising; Director, Marketing Production; Senior Producer; Freelance ProducerOver the course of my tenure, I have worked with major brands in a variety of marketing and production roles, developing and executing custom convergent sponsorship opportunities. Campaigns have aligned with Nickelodeon properties including major tentpole events, TV shows, and Nick Movies, across numerous channels and demographics (Nick, Nick Jr, TeenNick and NickAtNite). Current Responsibilities:• Lead team of Directors and Managers focused on all pitches and campaigns which reach parents, kids, and Gen Z audiences• Serve as a point person for overarching concepts and work with Ad Sales to ensure all elements are strategic, innovative and support client objectives• Spearhead convergent proposals and RFP responses to secure new revenue• Present strategy and creative executions to clients and internal staff• Research new TV activations, digital trends, platforms and experiences which can inform marketing proposals Key Achievements: • Assisted in securing hundreds of millions of dollars in revenue in fiscal 2019 through upfront and incremental deals with key advertisers, including Hasbro, Mattel, and Walmart, with innovative custom campaigns• Mattel Barbie – Multi-platform custom program, tied to our Kids’ Choice Awards 2018, to promote their brand campaign “You Can Be Anything”; returning for the their third year in 2020• Walmart – Reinvigorated and reinvented the famous Nickelodeon Toy Run with Walmart, speaking to the whole family across linear, digital and social, for a chance to win one of three runs through the toy aisles at a local Walmart• Hasbro Power Rangers – Custom video content, promoting new products, ran on Nickelodeon’s YouTube channel in our first cobranded series with an advertising partner

Education

• University of North Carolina at Greensboro

  BA

  1991 — 1995

Skills

• Television
• Creative Direction
• Social Media Marketing
• Adobe Creative Suite
• Html Development
• Web Development
• Art Direction
• New Media
• Integrated Marketing
• Digital Strategy
• Content Strategy
• Dreamweaver
• Social Media
• Jira Project Tracking Ticket System
• Digital Marketing
• Online Advertising
• Marketing
• Advertising Sales
• Digital Media
• Online Marketing
• Email Marketing
• Advertising
• Adobe Cs4 Including Dreamweaver