April Knutson

About April Knutson

I\'m a creative professional with a strategic mind and poetic flair. I\'m fascinated by organizational structures and omnichannel marketing funnels. I love to help people and organizations discover new ways to tell stories, create innovative campaigns and inclusive brands.

Experience

1. Content and Public Relations Specialist

   RDO Equipment Co.

   Jun 2022 — Present · Fargo, ND, US

   As a Content and Public Relations Specialist at RDO Equipment Co, I lead strategic initiatives that connect data-driven insights with compelling storytelling. I specialize in cross-channel content performance, earned media partnerships, and thought leadership development across agriculture and construction sectors. My work includes launching serialized content formats, building Power BI dashboards integrating GA4, GSC and social data, and producing high-impact video series like The Track. I collaborate closely with subject matter experts to elevate brand authority and drive measurable engagement- Established digital content guidelines and governance with the Communications and Marketing teams-Increased referral traffic to RDOE resource section based on securing valuable backlinks and earned media content partnerships- Developed serialized content formats for subject matter experts to regularly contribute to ag and construction trade outlines- Created a centralized key performance indicator tracking system through PowerBI and GA4-Built Boolean queries to monitor media trends by region and crafted targeted messaging.

Education

• Minnesota State Moorhead

  Bachelor of Arts in English and Mass Communications, English, Multimedia Journalism

  2009 — 2014

Skills

• Social Networking
• Photoshop
• Social Media Marketing
• Blogging
• SEO Copywriting
• Search Engine Optimization (SEO)
• Microsoft Office
• Typing
• Marketing Communications
• Inbound Marketing
• Search Engine Optimization
• Business Process Improvement
• Social Media
• Typography
• Creative Writing
• Ap Style
• User Experience
• Sales Management
• Social Network Analysis
• Professional Ethics
• Google Analytics
• Project Management
• Customer Service
• Event Planning
• Organizational Effectiveness
• Creative Problem Solving
• Adobe Photoshop
• Adobe Creative Suite
• Public Relations
• Journalism
• Facebook
• Service Learning
• Copy Editing
• English Grammar
• Salesforce.com
• Creative Writer
• Content Marketing
• Editing
• Project Planning
• Self-Driven