April J.
Creator Community + Talent Success Manager | Dance Music Tech | Directed Influencer Campaigns For ROC Nation, Empire, & Republic Records (UMG)
- Role
- Creator Community & Campaigns Director at Groovetime
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About April J.
Call me a ringmaster. I make things move—literally & figuratively. I\'m a dance professional of 15+ years, now building revolutionary tools to help dancers monetize with tech. At Groovetime we\'re building the next hottest dance app to power music and brands. I operate with a unique blend of skills in Project Management, Community Development, Social Media, and UX/Market Research. Who am I- Growth-minded - Loves research & data - A natural helper - Wanderluster - I dream, then I do
Experience
Creator Community & Campaigns Director
Oct 2021 — Present · Silicon Valley, CA, US
DIRECTOR: INFLUENCER COMMUNITY & CAMPAIGNS* Built the Groovetime Creator Community, connecting over 100 micro-to-mega dance influencers (up to 1M followers) with brand campaigns, empowering creators to monetize dance challenges.*. In first 6 months of launch, directed over 15 dance challenge campaigns from scratch for major artists and music companies, including UMG, ROC Nation, and Empire Records.SOCIAL MEDIA GROWTH* Helped launch and grow Groovetime’s TikTok from 600 to over 150k organic followers in less than a year, pioneering viral content pillars and strategies.* Launched dance contests across California and New York, boosting app downloads and brand visibility.USER RESEARCH & PRODUCT DEVELOPMENT* Led Gen-Z user panels to gather insights for MVP development, collaborating with engineering and design teams to optimize user experience and product direction.PAST PROJECTS - DANCE NFTs* Educated dance creators on NFTs through Twitter Spaces and Instagram Lives, facilitating successful NFT promotions and sales on the Groovetime Marketplace.COMMUNITY MANAGEMENT | NFTs* Grew a Discord community of over 250 NFT enthusiasts in less than 1 year.* Established and managed engagement across Discord, Twitter, and Facebook, focusing on community growth and strategic engagement.
Education
University of California, Irvine
2015
2004 — 2015
Maryville University of Saint Louis
Data Science
2020 — 2022
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