April Iseral

Experience

1. Brand Media

   TRG

   May 2010 — Present · Dallas-Fort Worth, TX, US

   I came to The Richards Group in 2010. I’m the media negotiator for Dallas and have been the audio/video team lead for Dave\'s Killer Bread, Nature\'s Own, Gas South, TotalCare, The Salvation Army, Ruth’s Hospitality Group, MD Anderson, TGI Fridays, Edible Arrangements, ULTA, Furr’s and People’s United Bank.I also serve as our media administrator for the Mediaocean buying software. I’m consistently coming up with and leading new enhancements to the agency’s media buying protocols and assist in solving our technical errors with the software management’s support group. Upon learning The Richards Group was moving to a new building with no file storage space, I spearheaded the initiative to convert our whole media department into becoming paperless. I won Media Buyer of the Year in 2012, 2018, 2020 and 2023 at Dallas Area Alliance for Women in Media Foundation’s annual awards ceremony. The nominations were constructed by write-ins from Dallas buyers and station representatives and the winner is deemed by a combination of buyers and station representative votes as well as essay question/answers judged by another AWM community. I was the Auction Chairman for DREAM Fund’s annual Night in Monte Carlo event for 5 years and currently serve on the Board of Directors. DREAM Fund is a nonprofit foundation and support link to the community of advertising, public relations and media professionals across the Southwest that have fallen on hard times. While involved, we increased our revenue every year from the live and silent auctions and eventually exceeded the net profit of over from the whole event.