April Harrison

About April Harrison

I\'m a marketing and communications leader with a non-linear career path, and that\'s one of my greatest strengths.For the last six years, I\'ve been the entire marketing function at a B2B SaaS startup in the procurement and supplier risk space. I built everything from scratch: product marketing, content strategy, customer enablement, sales support, brand, events, community. For the last two years, I\'ve integrated AI across all of it, designing workflows that let one person produce like a team without sacrificing quality or brand consistency.I\'m a teacher at heart. That shows up in everything I do, from helping Fortune 500 customers learn a complex platform, to guiding colleagues through new tools, to building community across global virtual teams. I create content and programs that educate, engage, and build trust, especially in technical environments where the value isn\'t always immediately obvious.I thrive in startup settings where resourcefulness matters more than resources and building something new is just part of the day. I\'m especially energized by the intersection of marketing leadership and AI-forward thinking, helping teams work smarter and produce more with less.Always happy to connect with others in marketing, enablement, customer success, procurement technology, or anywhere communication meets complexity.

Experience

1. Senior Director of Marketing & Communications

   Trust Your Supplier Tys

   Sep 2019 — Present · NC, US

   As Sr. Director of Marketing & Communications at Trust Your Supplier (TYS), I drive a comprehensive range of initiatives, including product marketing, sales enablement, website strategy, and client training. My expertise in content marketing and client implementation has been pivotal in extending TYS\'s market reach and enhancing brand impact.My approach is anchored in versatility and collaboration, fostering open, positive relationships across stakeholders. As a strategic planner and skilled organizer, I consistently streamline processes to improve organizational efficiency and effectiveness.A resourceful innovator, I champion new technologies and creative techniques to drive customer engagement and pipeline growth. My experience in creating compelling content and utilizing multimedia channels, including video production and podcasting, allows me to connect with target audiences in meaningful ways, enhancing brand visibility and driving revenue growth.

Education

• University of North Carolina at Chapel Hill

  B.A.