April E.
Chief Executive Officer @New Century Planning Global Corporation
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WORK HISTORY
Chief Executive Officer @New Century Planning Global Corporation
Raleigh, NC, US
As Chief Diversity Officer and Strategic Business Development Lead at New Century Planning Global Corporation, I’ve led the charge in scaling our revenue model and expanding market share across B2B, B2G, and luxury verticals. Over the past decade, I’ve driven 175% revenue growth by introducing premium service offerings and value-based solutions that have significantly increased client lifetime value and retention. I oversee the production of 80+ annual experiential events and activations, achieving a consistent 4.2:1 ROI while growing brand visibility by over 300%. My approach combines data-driven strategies with authentic engagement and leveraging analytics to drive a 40% YoY increase in conversions while building a referral pipeline that now accounts for 42% of new business. In partnership with executive leadership, I’ve embedded DEI principles into every facet of our go-to-market strategy, helping us become a purpose-driven brand and industry leader. From launching national speaking campaigns to designing large-scale hybrid events with sustainability at the forefront, I focus on driving impact while aligning innovation with organizational and community values. Our DEI roadmap has improved team performance by 60% and significantly enhanced brand equity and internal culture.
EDUCATION
North Carolina Central University
Business Administration, Management and Operations
ABOUT APRIL E.
Award-winning executive with 25+ years of experience driving multimillion-dollar growth across experiential marketing, event production, and corporate development. Proven track record in scaling portfolios to $6.5M+ through strategic sales, acquisitions, and immersive brand activations. My work has been featured by CNN, People, MSNBC, SKIFT, BizBash, the White House, and the Democratic National Convention (DNC)—a testament to the impact, innovation, and cultural relevance of the campaigns and experiences I lead. I build and lead high-performing, cross-functional teams with a strong focus on results, inclusion, and accountability. From managing departments of 50+ to launching campaigns with a 4.2:1 ROI and 92%+ NPS, I consistently deliver across every layer of the business. Specializing in business development, lead generation, and strategic partnerships, I design and execute growth strategies that drive year-over-year expansion. Core strengths include executive leadership and team development, strategic sales and business development, experiential marketing and brand activation, media and public recognition campaigns, financial oversight and budget forecasting, DEI strategy and organizational culture, stakeholder engagement and client retention, process optimization and risk management, and market research and consumer insights. I’m passionate about building inclusive, forward-thinking teams and delivering high-impact experiences that align innovation with measurable results. Let’s connect.
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