April Britt
- Role
- Director, Digital Marketing and Segment Strategy at Fedex Services
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About April Britt
As the Director of Digital Marketing and Segment Strategy at FedEx Services, I leverage…
Experience
Director, Digital Marketing and Segment Strategy
Jun 2019 — Present · US
Leverage 15+ years of brand and marketing experience to develop messaging and visual design that is relevant to audience and channel to drive better engagement with marketing treatments • Drive long-term vision and roadmap, leading the execution of a Customer Data Platform and Journey Orchestration Engine, a digitally connected ecosystem that will deliver personalized and proactive customer experiences across channels enabled by rich, centralized data and ML/AI, driven by operational…
Education
University of Memphis
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
1998 — 2002
Union University
MBA, Business
2004 — 2006
University of Memphis
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
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