Aprajita Chowdhury

About Aprajita Chowdhury

Hello – I\'m a brand strategist with 10+ years of global experience crafting insights-driven creative positioning for brands across tech, finance, CPG, social impact, healthcare, and entertainment.My work spans agencies, in-house roles, and independent consulting, specializing in cultural research, strategic thinking, brand positioning, and creative direction. I hold a Masters in Brand Strategy from the School of Visual Arts, New York. I enjoy working at the convergence of skills in strategy—facilitating qualitative research, learning from cross-cultural audits, deriving nuanced insights, writing, crafting positioning, and collaborating with teams to build and launch compelling narratives.My diverse interests - from sharing multicultural experiences and coding to meme culture and fashion - bring fresh perspectives to my thinking. Combining strategic expertise with a (past) design background gives me a unique edge: I speak both languages fluently, enabling me to collaborate effectively between strategy and creative execution to deliver bold, unconventional projects that resonates with audiences. Some of my work: you\'d like to connect or say hi, I\'d love to hear from you! Feel free to reach out here or on email: c••••••••@gmail.com

Experience

1. Teaching Assistant

   Sva Masters In Branding

   Sep 2022 — Present · NY, US

   Assisting Professor Bret Sanford-Chung in the course \'Business & Branding Strategies\'Assisting Professor Kenna Kay with the course \'Power of Persuasion\'Teaching assistant for Thesis semester projects with Professor Dan Formosa and Natalia Formosa

Education

• School of Visual Arts

  Master's degree, Branding

• Symbiosis Institute Of Design

  Bachelor of Design (B.Des), Graphic Design