Aprajita Sobti
Marketing Manager @Esme Consumer
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WORK HISTORY
Marketing Manager @Esme Consumer
IN
Leading entire performance marketing portfolio across all major e- commerce platforms for Blue Heaven Cosmetics & Nature\'s Essence- Responsible for managing Ecomm P&L with respective to keeping discounts and marketing in check- Work closely with the team on NPD pipline & ensure their timely go live across platforms. With my strategic interventions, we has managed to grow NPD’s contribution in our business from 7% to 10%
EDUCATION
Department of Management Studies, IIT Delhi
Certificate course in Business Management- Focus on Digital Marketing, Digital Marketing
ARSD College, Delhi university
Bachelor’s Degree, Commerce (Honours)
Indian Institute of Mass communication
PGD in Advertising & Public Relations
ABOUT APRAJITA SOBTI
Marketing professional with 10 years experience in Digital media planning & activation, including E-commerce.A communication specialist from IIMC & IIT Delhi, Bronze winner at GOA Fest for Innovative media solution & shortlisted for Emvies. Facebook Media Planning certified professional - 2020 & 2021Actively working on ROI led campaigns for branding & performance clients. Managed clients across verticals – BPC, Pharma, Auto, E-Commerce, Technology, Sports, FMCG & Lifestyle
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