Abigail White
Director of Consumer Marketing at Bell & Evans
- Role
- Director of Consumer Marketing at Bell & Evans
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Abigail White
In the late summer of 2014, I climbed the Gros Piton. Not metaphorically—I literally climbed the second tallest peak - a volcanic spire - in Saint Lucia.While I was hiking, I thought about quitting approximately 500 times (on the low end). But despite the incredibly hot temperature, intense humidity, sheer mental and physical fatigue, and looming dehydration, I kept going, because of my unrelenting motivation and determination. Once I say I’ll do something, I find a way to make it happen.Years later, I continue to put that perseverance to work as the Director of Consumer Marketing at Bell & Evans. Although I don’t have to climb any mountains, I do have to move plenty of them to get the job done.With my experience to date, I’ve become well-versed in both B2B and B2C marketing and brand management, market research, social media management, product packaging, and digital and traditional advertising, along with event management the Spanish language.If you’re interested in grabbing coffee/tea and talking shop (or to hear how I almost fell down the mountain at feet), please send a message my way!
Experience
Director of Consumer Marketing
Dec 2025 — Present · Fredericksburg, PA, US
Education
Universidad de Guanajuato
Liberal Arts and Sciences, General Studies and Humanities
2009 — 2009
Lehigh University
Master of Business Administration (MBA), Concentrations in Marketing, Corporate Entrepreneurship, and International Business
2014 — 2017
Muhlenberg College
Bachelor of Arts Degree, Business Administration and Spanish, Concentrations in Marketing and Entrepreneurial Studies
2007 — 2011
Skills
- Project Planning
- Customer Service
- Microsoft Office
- E-Commerce
- Customer Satisfaction
- Market Research
- Editing
- Data Analysis
- Social Media
- Marketing Research
- Graphics
- Communication
- Project Management
- Marketing
- Agency Management
- Email Marketing
- Brand Development
- Organization
- Proofreading
- Digital Marketing
- Event Planning
- Merchandising
- Social Media Marketing
- Category Management
- Direct Mail
- Public Speaking
- Time Management
- Brand Management
- Packaging
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