Andrea Popovich

About Andrea Popovich

I’m a growth-driven people leader with deep expertise in global innovation, brand strategy, and creative communications across the beauty, wellness, and consumer goods industries. Throughout my career, I’ve built robust product pipelines and led transformative brand restages that expand mental availability and drive lasting brand equity. My passion lies in crafting compelling, equity-building content that resonates across consumer and professional touch points—ensuring brand distinctiveness and consistency at every interaction.I thrive in environments where high-yielding teams come together to deliver end-to-end go-to-market strategies grounded in insights, data, and cultural trends. I’m known for identifying whitespace opportunities, optimizing portfolios, and mentoring high-performing teams to unlock breakthrough ideas that accelerate market penetration and sustainable growth.Areas of Expertise* Financial Stewardship / P&L Management* New Product Innovation & Development* Integrated Marketing Communications* Consumer Insights & Market Research* DISC Leadership & Team Mentorship* Stage Gate Process Management* Content Strategy & Development* Global Market Expansion

Experience

1. Sr Manager, Global Marketing - Neutrogena Face

   Kenvue

   Sep 2025 — Present · Summit, NJ, US

Education

• Lehigh University

  BS, Marketing

• Lehigh University College of Business

  BS, Marketing

• MiniMBA

  Mini MBA, Marketing

  2024

Skills

• Product Development
• Brand Development
• Competitive Analysis
• Creative Direction
• Cosmetics
• Marketing Communications
• P&L Management
• Social Media Marketing
• Fmcg
• Consumer Products
• Public Relations
• Beauty Industry
• Social Media
• Management
• Product Marketing
• Merchandising
• Marketing
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• E-Commerce
• Beauty
• Promotions
• Sales
• B2b
• Luxury Goods