Apoorva Mehandiratta

WORK HISTORY

EDUCATION

SKILLS

ABOUT APOORVA MEHANDIRATTA

High potential and astute marketer with diverse experience in marketing strategy, media partnerships and project management in media and entertainment industry. Currently working as Director of Marketing at ZEE5. Prior to that I was Head of Marketing at AltBalaji, where I looked after the campaigns of the shows on the platforms and lead the Brand.I have also worked at Viacom18 Studios, Viacom 18 Media Pvt Ltd. where I spearheaded Brand & Media Alliances vertical.I have also worked with Star Gold taking care of the Hindi Movies Cluster, where I handled marketing for bouquet of channels - Star Gold, Star Gold HD, Movies Ok & Star Utsav MoviesI am proficient at building campaigns by identifying key consumer insights and developing campaigns around them. I love interacting with people across age groups, study their behaviours and social trends across the globe and believe the best way to connect with consumers is through strong \'Story Telling\' approach.My key competencies include marketing strategies, marketing communication, developing strategic media and brand partnerships, Television and Radio marketing, Content marketing, Project Management, brand marketing, brand activation, digital strategies, strong leadership skills, public relations, social media marketing, Industry networking, media planning and buying.Business management acumen, creative communication expertise, ability to lead from the front and adaptability to varied challenging situations are distinctive features of my career.I am passionate & motivated, a self-starter with a hunger for bigger challengesMy greatest asset is my exposure of many different cultures over the last 15 Years. Having lived in 4 different cities, I strongly believe that culture is the biggest influence on our behaviour, interactions and understanding and it forms the base of marketing.