Apoorva Bagchi

About Apoorva Bagchi

I work where strategy meets education and execution. At Jetri (formerly 9.9 Education), we collaborate with visionary institutions and philanthropists to imagine and build new educational ventures and help existing schools, colleges, and universities reimagine themselves for the future. At Jetri, I lead our efforts in Marketing, Outreach, and Admissions — areas where I bring both experience and passion to help institutions grow, connect, and thrive. We’re not typical consultants. We’re educators, builders, and partners who roll up our sleeves and get deeply involved to help bring institutions to life. Before this, I was embedded with JK Lakshmipat University (JKLU) as Director, External Engagement through the Jetri team, where I led the university’s marketing, admissions, and outreach initiatives and contributed significantly to its growth journey.Over the years, I’ve held leadership roles such as Director of Marketing at UPES (University of Petroleum and Energy Studies) with GUS Global Services and at BML Munjal University, a Hero Group initiative. My two-decade-long journey has also included stints as Head of Marketing at Keventers, City Head at Edelman, and leading the Philip Morris account at Leo Burnett. Earlier in my career, I co-founded Hive Entertainment, an entrepreneurial venture that gave me invaluable experience in building something from the ground up — a mindset I still carry into everything I do.At heart, I’m driven by the desire to tell meaningful stories, create strong connections, and shape experiences that inspire future generations.

Experience

1. Director, Marketing Admissions and Outreach

   Jetri

   Jan 2025 — Present · New Delhi, IN

   I lead the Marketing, Admissions, and Outreach function at Jetri (formerly 9.9 Education), a strategic advisory firm that collaborates with educational institutions in India and globally to build and expand academic institutions. Responsibilities: Marketing Communication, Brand and Content Management, Outreach, Admissions / Enrolments, Campaign Management, ATL, Digital Marketing, Social media, PR, and Lead Management.Accounts: JK Lakshmipat University, JS Institute of Design (Ecole Intuit Lab), Badruka School of Management (BSM), Anant National University

Education

• The Mother's International School

  12th Grade, Humanities

  1993

• Delhi University

  Bachelor of Arts - BA

  1993 — 1996

• Pearl Academy

  Post Graduate Programme in Integrated Fashion Technology

  1996 — 1997

• University of California, Berkeley, Haas School of Business

  Berkeley Executive Program in Management, Business Administration and Management, General

  2017 — 2018