Apoorva

About Apoorva

I\'ve always been drawn to the question: why do users do what they do?That curiosity has taken me across some of India\'s most recognised consumer brands — Zoomcar, Airtel, Paytm, Udaan, JioStar, and now IndiGo — where I\'ve spent 6+ years sitting at the intersection of data, user behaviour, and growth strategy.My work spans the full funnel. From building brand awareness and advertising campaigns that shaped how millions perceived a product, to designing lifecycle CRM journeys that reactivated 200% more lapsed users at Paytm, to managing ₹120Cr+ in media spends at JioStar across entertainment and sports properties — I\'ve learned that sustainable growth rarely comes from one big bet. It comes from relentless iteration, sharp hypothesis-setting, and a deep understanding of what users need at every touchpoint.At IndiGo today, I\'m building the growth engine for the marketplace — owning conversion, CRM, SEO, and cross-category promotions across a product used by millions of travellers. It\'s the kind of problem I love: complex, high-stakes, and full of room to experiment.What drives me is the craft of it — the A/B test that finally cracks a stubborn funnel drop, the CRM sequence that brings a dormant user back, the GTM that makes a new feature feel inevitable to the customer.If you\'re working on hard growth problems in consumer tech, fintech, or any space where users and data intersect — I\'d love to connect.

Experience

1. Senior Manager - Growth Marketing

   IndiGo (InterGlobe Aviation Ltd)

   Jun 2025 — Present · Gurugram, IN

   IndiGo\'s marketplace is one of the most complex growth challenges in Indian consumer tech — millions of travellers, multiple product categories, and a funnel that needs to work seamlessly across awareness, consideration, and conversion. I own that growth engine, working across performance marketing, lifecycle CRM, SEO, cross-category promotions, and CRO — with a focus on building user journeys that are contextually relevant and commercially efficient.Since joining, organic traffic has scaled 2×, and conversion rate has improved by 10%, thanks to the structured experimentations and targeted lifecycle campaigns. I\'ve also led GTMs for new feature launches, including \'Search by PNR\' and \'Near Me\' searchability, working closely with product, analytics, and creative teams to bring them to life.

Education

• FDDI Business School

  Bachelor of Business Administration (BBA), Marketing, Management

  2013 — 2016

• Delhi Public School Ghaziabad Vasundhara

  10+2, PCM with Economics

  2008 — 2012

• Institute of Management Technology, Ghaziabad

  PGDM, Marketing

  2017 — 2019