Apoorva Singh

About Apoorva Singh

After a decade of navigating the ever-evolving digital landscape, one thing’s clear—strategy may be data-driven, but success? That’s all heart.I\'m a growth marketing professional turned digital brand builder, storyteller, and now proudly leading from the front at @WOWIT Digital—a brainchild born from years of experimenting, scaling, failing forward, and ultimately, figuring out what really works.My career kicked off in the buzzing chaos of India’s digital boom. From helping TEDx events go viral to making social media campaigns for Paytm Insider that got people talking (and buying), I’ve been at the intersection of product, people, and performance. Whether it was launching events, amplifying brands, or cracking the “how do we make this stick” question—I’ve been in the thick of it.At WOWIT, I get to wear many hats—growth strategist, team motivator, creative brainstormer, late-night pitch deck warrior, and occasionally, the office snack recommender. We help brands grow from the ground up: through powerful storytelling, performance marketing, social media magic, and go-to-market strategies that don’t just look good on paper—they drive results.What drives me? A good challenge Seeing teams thrive Campaigns that convert Tech that simplifies lives And yes, rom-coms and desserts that never disappointIf you\'re looking to collaborate, grow your brand, or simply want to chat about all things marketing, tech, or your favorite guilty-pleasure movie—I’m just a message away.Let’s build something unforgettable.

Experience

1. Growth Officer

   Theconversions

   Jan 2026 — Present

Education

• The Bhopal School of Social Sciences

  Bachelor of Business Administration - BBA, marketing and human resource management

  2014 — 2017