Apoorva Siddhi

About Apoorva Siddhi

I’m the Channel Lead for Collaboration Devices across APJC at Cisco, driving regional growth by scaling partner performance, activating new go-to-market routes, and aligning distributor, AV, and strategic partner ecosystems. In this role, I lead initiatives that have generated multi-million-dollar pipelines through distributor enablement, partner readiness, and high-impact programs. I engage closely with C-level executives and regional stakeholders, translating global priorities into local execution.Prior to my current role, I led Partner Business Development for India & SAARC, driving double-digit growth and earning the APJC “Perform and Transform” Award for strategic contribution. My earlier experiences in the U.S. and India have shaped my global perspective and analytical approach to growth.I believe that nothing is impossible when structure, collaboration, and clarity work in harmony. My professional style is defined by calm authority, consistency, and precision, and my focus remains constant — turning complex challenges into clear, scalable success stories.Focus Areas:Channel Strategy | Ecosystem Growth | Business Planning | Partner Enablement | Collaboration Technology | Digital Transformation | Executive Stakeholder Engagement

Experience

1. Channel Lead - Collaboration Devices Apjc

   Cisco

   Aug 2024 — Present · Bengaluru, IN

   Lead Channel Scale motion for Collaboration Devices across APJC region.

Education

• Northeastern University

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• PES Institute of Technology

  Bachelors in Engineering, Electronics and Communication

  2007 — 2011

• National Public School

  High School, Science, Math, English

Skills

• Matlab
• Linux
• C++
• Data Analysis
• Vhdl
• Survey Design
• C
• Powerpoint
• Tableau
• Verilog
• Qualtrics
• Jira
• Spss
• Project Management
• Strategy
• Marketing Strategy
• Time Management
• Microsoft Office
• Vlsi
• Market Research
• Perl
• Embedded Systems