Apoorva Parimal
Integrated customer marketing, content strategy, events, internal communications, employee engagement I am a #futureshaper.
- Role
- Customer Marketing Specialist at Honeywell Technologies
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Apoorva Parimal
Integrated Marketing Communications (B2B/B2C)| Corporate Communications | Event Management | Content Development | Copywriting, Editing & Proofreading | Employee Engagement | Newsletter & Campaign Management | Design | Web Content Management
Experience
Customer Marketing Specialist
May 2016 — Present · Bangalore, IN
Integrated Marketing Communications Lead development of global Honeywell Fluorine Products marketing collateral that conveys the product value proposition for target audiences, including presentations, brochures, videos, digital assets- Websites and micro sites - Event and tradeshow collateral - Customer marketing collateral (online and offline)- Email blasts - Webinar material - Sales presentations - Brochures - Case Studies - Print Ads - Posters and Advertisements, several others - Booth graphics and other events collateral 2. New Product Introductions Execute MarCom strategies/tactics in support of new product introductions 3. Recommend cost effective approaches to achieving business objectives through an innovative mix of tactics; incorporate metrics to demonstrate ROI. Digital Marketing/Email Blasts/ Social Media Develop content, review assets and recommend effective approaches to improving web and social presence, including developing and executing editorial calendars, and email blast campaigns. Extensive project management and coordinations
Education
Christ University Bangalore
Bachelor's in Business Management (BBM), Business Administration and Management, General
2010 — 2013
Jain (Deemed-to-be University)
Master of Business Administration - MBA, Marketing
2021 — 2023
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