Apoorva Kumar

About Apoorva Kumar

Content strategist who builds B2B brands that actually have a personality. 9+ of turning complex products into content people stop scrolling for, from building content ecosystems from scratch to driving measurable growth through AI-first strategies, integrated campaigns, and channel experimentation.I sit at the intersection of brand and business impact. My work spans content strategy, SEO, thought leadership, and campaign execution, always with one goal: making content the most efficient growth lever in the room.What drives me is building brands that feel like someone and not something. Whether it\'s a campaign that moves people, a content strategy that quietly becomes your best acquisition channel, or a thought leadership piece that opens the right doors, B2B brands deserve as much creative conviction as any consumer brand.Currently leading Content and Branding at Decentro, where I\'ve evolved from building the foundation to owning integrated campaign thinking across channels, audiences, and markets, with a growing focus on AI-driven content infrastructure and revenue attribution.Always thinking about the next gap. Always building toward it.

Experience

1. Senior Director - Content and Branding

   Decentro

   Oct 2025 — Present

Education

• Vellore Institute of Technology

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

  2013 — 2017

• Amity International School, Gurgaon

  Physical Sciences

  2007 — 2013

Skills

• Leadership
• Teamwork
• Team Management
• Public Speaking
• Microsoft Word
• Social Media
• C
• Microsoft Office
• Management
• Powerpoint
• Microsoft Excel
• Project Management
• C++
• Matlab
• Marketing
• Strategic Planning
• Event Management