Apoorva Agarwal

About Apoorva Agarwal

Creative Campaign Leader | Data-Driven Strategist | Operational Excellence at ScaleI’m a results-focused marketing and operations professional with 5+ years of experience at Amazon, where I’ve led high-impact digital campaigns for global brands like LEGO, P&G, HP, Philips, and Unilever. From managing €10M+ in campaign budgets to optimizing internal processes that saved millions in cost and time, I specialize in blending creativity with data to drive measurable business outcomes.As a Senior Campaign & Creative Manager, I bring together cross-functional teams across design, ad operations, and sales to craft compelling digital strategies, improve go-live timelines, and deliver scalable creative solutions. My work on peak event campaigns like Prime Day and Black Friday drove over €28M in sales uplift, while my automation initiatives reduced campaign SLAs by up to 48 hours.I’ve also thrived in people leadership roles—managing diverse teams of 20–30 members, mentoring future managers, and owning hiring pipelines that supported 1,500+ new recruits. Known for:• Campaign performance optimization & creative strategy• Process automation & operational efficiency• People development & stakeholder management• Cross-geo collaboration (EU, NA, IN)I\'m always open to connecting with forward-thinking teams solving tough problems at scale. Let’s talk if you\'re looking for someone who leads with curiosity, delivers with precision, and drives results through creative and analytical thinking.

Experience

1. Senior Campaign & Creative Manager

   Amazon

   Apr 2024 — Present · Bengaluru, IN

   Leading key clients under Hardlines and Entertainment vertical for EU5 and certain emerging marketplaces with an annual estimated advertising revenue USD 30 MM* Led Campaign & Creative Management for Amazon\'s Creative Studios, acting as the primary liaison for advertisers on policy, process, creative solutions, and retail strategy.* Delivered frustration-free advertiser experiences by driving end-to-end project management, offering data-backed creative strategies, and leading continuous client education.* Partnered cross-functionally with Design, AdOps, Sales, QA, and Account Management teams to launch high-performing campaigns that supported advertiser goals and long-term brand growth.* Established and standardized creative and operational best practices with advertisers, enhancing campaign performance and ensuring seamless, error-free launches.* Managed campaigns across Entertainment, Hardlines, and Softlines, overseeing $15–25M in budgets with zero defects; proactively mitigated risks, saving millions in potential makegood costs.* Participated in the 2024 Think Big Challenge, presenting a PRFAQ for Responsive Store Creative.* Designed and launched an internal program to streamline campaign launch processes, reducing go-live time by 24 hours; adopted in 14% of all digital campaigns.* Pitched and developed a new creative template concept for endemic advertisers, enabling cost-efficient creative production by leveraging existing brand stores—driving incremental brand traffic and resource savings.

Education

• IBS gurgaon

  PGPM, Finance, General

  2017 — 2019

• Earthinators Climate School

  Bachelor of Commerce - BCom, Accounting and Taxation

  2013 — 2016

• Gwalior glory high school

  Bachelor of Commerce - BCom, Business/Commerce, General

  2006 — 2012