Apoorv Verma
Marketing Consultant @Schbang
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WORK HISTORY
Marketing Consultant @Schbang
Mumbai, IN
JioHotstarIPL 2025 & ICC T20 World Cup 2024Led the digital marketing campaign for IPL 2025 and ICC Men’s T20 World Cup2024 (West Indies & USA) for JioHotstar, driving strategy and execution.Spearheaded collaborations with Star Sports, BCCI, and ICC to amplify socialconversations and fan engagement throughout both tournaments.Designed and executed a digital ad campaign featuring brand ambassadorKartik Aaryan to promote the tournaments.Developed and managed an influencer marketing campaign in collaborationwith ex-cricketers, commentators, and content creators, leveraging key matchmoments to maximize reach and engagement.Managed end-to-end campaign responsibilities, including strategic planning, livecoverage, client coordination, creative direction, content IP creation, andcampaign execution.Key Achievement: The campaign garnered over 1.4 Billion views with 134+Millionengagements across social platforms.BritanniaCollaborate with cross-functional teams, including creatives, tech, influencer,design, and video for the pipeline campaigns: Pure Magic Choco Star Launchand Bourbon it (A bourbon recipe generating AI based promotional website)Build road map plan for Britannia’s new social presence, Britannia Snackinc,ensuring a cohesive social first approach to brand growth and engagement.
EDUCATION
Delhi public school - Neelbad, Bhopal
Humanities/Humanistic Studies
St. Xavier's College
BMS, Business Administration and Management, General
ABOUT APOORV VERMA
Forged on the 22 yards. Built for the big leagues. I build campaigns with the instinct of…
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