Apoorv Srivastava
Digital Marketing Specialist | Product Management | SEO | Social Media Marketing | Meta ads
- Role
- Digital Marketing Executive at The Digi Solution
- Location
- Kanpur, UP, IN
- LinkedIn followers
- 500 followers
About Apoorv Srivastava
Skilled in Digital Marketing, Product Marketing, Product Management, Social Media Marketing, Meta ads, SEO, Google Ads, HTML, CSS, JavaScript, React.js, Redux.js. Strong engineering professional with a Bachelor in computer Application (BCA) from Chhatrapati Shahu Ji Maharaj University, Kanpur and Master Of Computer Application (MCA) from Dr. A.P.J. Abdul Kalam Technical University.
Experience
Digital Marketing Executive
Oct 2025 — Present
Key Responsibilities & Contributions:• Managed end-to-end website development and optimization, including landing page creation, UI improvements, performance optimization, and conversion-focused design updates.• Planned and executed SEO strategies (on-page, technical, and content optimization) to improve keyword rankings, organic traffic, and search visibility.• Conducted keyword research, competitor analysis, and content audits to support data-driven marketing decisions.• Created, launched, and optimized Meta (Facebook & Instagram) ad campaigns, focusing on audience targeting, creatives, A/B testing, and ROI improvement.• Managed Google Ads campaigns (Search, Display), including keyword planning, ad copywriting, bid optimization, and performance tracking.• Worked on product management tasks, including requirement gathering, feature planning, coordinating with design/development teams, and improving product-market alignment.• Analyzed campaign performance using tools like Google Analytics, Search Console, and ad dashboards to track KPIs and generate actionable insights.• Collaborated with cross-functional teams to align marketing strategy with business goals and client objectives.• Implemented conversion tracking, remarketing strategies, and landing page optimizations to improve lead generation and user engagement.• Contributed to overall digital strategy by integrating SEO, paid ads, website development, and product strategy into cohesive growth campaigns.
Education
Dr. A.P.J. Abdul Kalam Technical University
Master of Computer Applications - MCA, Computer Science
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
Bachelor of Computer Application- BCA, Computer Science
2019 — 2022
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