Apoorv Sareen
18 years of work experience with MBA regular from IBS HYD
- Role
- Marketing Specialist at Smartworld Developers
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Apoorv Sareen
I can be reached at 78••••••41 or email me at a••••••••@gmail.com A dynamic marketing professional with 18+ years of enriching experience in luxury, lifestyle retail and real estate space with focus on generating incremental business growth with efficient marketing strategies. Specialization: Brand Management, Experiential Marketing, Brand Alliances & Affinity Marketing, Corporate Marketing, Business Development, Digital Marketing, Social Media Management, Events Management, Retailer Experience & Marketing, Product Launch & Engagement, Agency Steering and Vendors Management. Fortunate enough to work on both the levels of the spectrum, right from HNIs for luxury portfolio to value homes activating two distinct marketing strategies; former with value driven goals, exclusive marketing platforms, personalized forums and selective strategic outreach, and latter with volume driven goals, mass outreach programs, increased market penetration and wider brand footprints. Brand & Communication Strategy - includes 360 degrees ATL campaigns activated via OOH, print ads, radio, conceptualization and creation of brand assets and collaterals right from identity crafting, positioning to channel and direct consumer activations, POS support coupled with high power wide footprint BTL activations on ground. Digital Marketing Strategy - building branding / awareness generation via websites, content, native articles and social media along with lead gen campaigns via Google (search & display), Social Media, SEO/SMM and programmatic / remarketing campaigns.
Experience
Marketing Specialist
May 2023 — Present · Gurugram, IN
Education
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration - BBA, Business Administration and Management, General
ICFAI Business School
MBA
Manav Sthali School - India
SCHOOLING 10TH AND 12TH , Business/Commerce, General
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