Apoorv Bhatnagar
Co-Founder at The Plug Media | Elevating Creator Economy with Brand Partnerships
- Role
- Brand Partnerships at REPRESENT
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Apoorv Bhatnagar
Hi there, I am Apoorv Bhatnagar, a driven professional passionate about brand partnerships and social media marketing. I run my own agency - The Plug Media and I head brand partnerships at REPRESENT. My journey in the industry began as an artist manager. I moved to Bombay and discovered the influencer/creator industry, where I identified a lot of discrepancies. I was curious to understand the industry and motivated to help a creator who approached me for assistance, at the same time. As and when I started advising, the creator was thrilled to see the transparency, execution process, and eventually the growth and positioning in brand partnerships. As more creators sought my help, I eventually started my own agency to set fair business ethics and solve the existing management problems faced by them. I am an entrepreneur not driven by money or fame, but by the desire to solve problems and fill gaps in the market using my knowledge and experience. My passion lies in helping brands and creators reach their full potential through strategic partnerships, content planning, and effective social media positioning. With 500+ brands and 1800+ influencer campaigns in our timeline history, we at The Plug Media work to create the perfect sync between creators, brands, the audience, and the ‘influence’ that needs to be conveyed.
Experience
Brand Partnerships
Jan 2019 — Present · Mumbai, IN
Specialized in creating and implementing brand solutions, producing engaging content, and organizing live experiences for artists and musicians REPRESENT is all about digging deeper into artist management - exploring brand solutions, content production and curating live experiences for musicians. Started with working on live experiences for them, ended up collaborating with brands for various intellectual properties and producing video content for the music releases.
Education
Jagannath International Management School,Vasant Kunj
Bachelors, Mass Communication/Media Studies
2013 — 2016
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