Andre Armstrong
Gtm Data Analyst @Westcon-Comstor
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WORK HISTORY
Gtm Data Analyst @Westcon-Comstor
London, GB
The work that I do has significantly contributed to Westcon-Comstor\'s bottom-line. That contribution in FY25 was over $900m and $750m in FY24 of additional revenue for partners. My role (as part of a small team) at this Global IT Distributor is to help our channel partners identify end user opportunities for our portfolio vendors technologies. This is a service that draws upon our own data and third party sources, which combined, provides accurate data-driven GTM guidance. The challenge, and our skill set, is in interpreting the data and presenting it in such a way that it can be understood and acted upon by the sales teams in our partners.
EDUCATION
University of Greenwich
BA, Business
Brunel University of London
MA, International Business
SKILLS
ABOUT ANDRE ARMSTRONG
I am passionate about technology, marketing and data, so I find it incredibly fulfilling to be able to combine all in my professional career. In my approach, I strive to be bold without being reckless, and I encourage my teams to adopt the same mindset. I firmly believe in aligning marketing efforts with sales, product teams and other stakeholders, as it fosters a harmonious working environment that leads to greater success for the business.As a B2B marketer, I am fortunate to have experienced working in both vendors and the channel, providing me with unique insights into these organisations differing marketing drivers and environments - coming initially from a vendor background marketing in the channel is very different, something that vendors don\'t fully appreciate and adapt for. Having lived and worked in the UK, Hong Kong along with the US, plus lived in France and Israel, I have gained an enhanced perspective on marketing across different regions, which allows me to adapt and challenge some existing strategies effectively.I strongly believe in empowering my teams by coaching and supporting them whenever needed, and I take pride in their achievements.Ultimately, my long-term goal is to pursue a PhD. I am determined to discover the elusive magic formula for creating a tightly integrated, effective, and efficient sales and marketing team—an achievement that many B2B organisations struggle to attain.Expertise: • Strategic Marketing • GTM Strategy • Team Management & Coaching • Product Marketing • Partner Marketing • Demand Generation • Budgeting
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