Amanda Ferraro
Brand Director @Earthbound
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WORK HISTORY
Brand Director @Earthbound
EDUCATION
University of Arizona
Bachelor's, Retail, Business
ABOUT AMANDA FERRARO
Accomplished, results-driven professional with experience leveraging an advanced understanding of licensing and product development. Organized, detail-oriented contributor capable of directing product lifecycles from conception to launch. Achieved a 176% growth in royalties year over year for Girl Scouts of the USA licensing program. Generated $110M+ in retail sales for GSUSA licensing in 2021 across multiple categories within Food and Beverage and lifestyle. Additional capabilities include: • Pricing and Promotion • Product Lifecycle Oversight • Inventory Maintenance • Vendor Relations • Staff Training • Online & Catalog Marketing • Assortment Selection • Forecasting • Social Media Campaigns
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