Andreas T. Pfaller
Head of Go-to-market Gtm Strategy & Commercial Growth @mobile.de
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WORK HISTORY
Head of Go-to-market Gtm Strategy & Commercial Growth @mobile.de
Berlin, DE
mobile.de is the #1 online marketplace (classifieds platform) for used & new cars in Germany, with c. 15m UVs,+1.2m listings & c. 39k professional sellers, generating around 400m EUR p.a. and c. 60% EBITDA margin: Drive impact at scale to empower dealer success on the platform, overseeing end-to-end go-to-market strategy and execution across B2B and consumer products, segments, and channels. Define, own and drive e2e GTM strategy — including personas, messaging, positioning and success measurement — orchestrating cross-functional work across product launches and commercial initiatives from positioning and launch through to growth to create measurable customer impact at scale. Lead a team of 4 senior GTM managers spanning Marketing, Sales, and Product; report to the COO, aligning with CSO, CPO, and CMO on corporate objectives.
EDUCATION
Scrum Alliance
Certification, Certified Agile Leadership - Essentials, Teams & Organizations (CAL-I)
Munich Business School
Bachelor's Degree, International Business
SKILLS
ABOUT ANDREAS T. PFALLER
160+, ’ #1, delivering digital marketing products and data tools €300+. My team and I are transforming the business into the leading ‘Business Partner’ to car dealerships. —!
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