Alexandra Peterson
- Role
- Marketing Communications Manager at Resideo
- Location
- Rogers, MN, US
- LinkedIn followers
- 500 followers
About Alexandra Peterson
Senior Global Marketing Manager at Resideo. Marketing communications professional…
Experience
Marketing Communications Manager
Sep 2018 — Present
Promoted to Marketing Communications Manager May 2020; leading marcom team supporting $500m incremental growth goal • Manage the creative assets for the largest business division at Resideo, the Pro Install Comfort channel • Provide marketing communications leadership for the home trade product portfolio • Work with cross-functional teams to develop content strategies and plans to drive customer engagement and product knowledge throughout the buyer’s journey • Manage agency partners from concept to execution to evaluation • Continually ensure alignment to corporate and business brand strategy, identity and tone of voice • Manage all of the promotional creative assets for the Pro Channel • Manage the creative assets for spring and fall product launch windows - focusing on strategies that produce omni-channel tactics
Skills
- Public Relations
- Social Media Marketing
- Powerpoint
- Enterprise Software
- Marketing Strategy
- Marketing Communications
- Social Networking
- Time Management
- Social Media
- Strategy
- Marketing
- Public Speaking
- Leadership
- Sales
- Microsoft Office
- Market Research
- Event Planning
- Microsoft Word
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