Apeksha Pant
Retail Loyalty & CRM Strategist | Building Data-Led Customer Retention, Engagement & Growth Programs | Omnichannel CX Expert | Ex-BFSI
- Role
- Head of Loyalty and Crm at The Body Shop India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Apeksha Pant
CRM & Loyalty leader with 13+ years of experience driving customer acquisition, retention, and lifecycle engagement across retail, beauty, and fintech sectors. Expertise in building omnichannel CRM and loyalty ecosystems across retail, website, and app, leveraging CDP, CLM automation, segmentation, and first-party data strategies. Proven track record of improving loyalty recruitment, reactivation, tier engagement, and repeat revenue through data-driven campaigns and customer lifecycle marketing.
Experience
Head of Loyalty and Crm
Apr 2025 — Present
Education
Army Institute of Management, Kolkata
MBA, MARKETING
2010 — 2012
Delhi school of internet marketing
Digital Marketing, digital marketing
2013 — 2014
Hemwati Nandan Bahuguna Garhwal University
BBA, MARKETING
2007 — 2010
ANN MARY SCHOOL
High school, commerce
2005 — 2007
Dale Carnegie Training
Leadership Training, How to handle multiple demands on your time
2017 — 2017
Dale carnegie
Leadership training
2015 — 2015
Skills
- Communication
- Brand Management
- Marketing Strategy
- Social Media
- Business Process Improvement
- Online Marketing
- Public Relations
- Business Strategy
- Lead Generation
- Consulting
- SEO
- Customer Insight
- Business Analysis
- Marketing Research
- Competitive Analysis
- Market Research
- Budgets
- Negotiation
- Market Analysis
- Market Planning
- Strategic Planning
- Corporate Communications
- Marketing Communications
- Direct Marketing
- Management
- Social Networking
- Social Media Marketing
- Sales Management
- Team Management
- Product Development
- Search Engine Optimization (SEO)
- Business Development
- Digital Marketing
- Marketing
- Strategy
- Business Planning
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