Apeksha Gupta
UX Designer | Data Visualizer @ Dr Reddy\'s Laboratories
- Role
- User Experience Designer at Dr. Reddy's Laboratories
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Apeksha Gupta
Hello, I\'m Apeksha Gupta. I\'m a journalist turned problem solver, I understand the importance of design process and have a keen interest in user experience and user interface. It enables me to identify user needs, generate insights, and develop innovative solutions that deliver exceptional value to users and stakeholders. I thrives on challenges, and I believe that innovation is key to solving problems and creating meaningful solutions. I am always looking for opportunities to expand my horizons, whether it\'s through trying out new hobbies, reading books on different subjects, or meeting new people from diverse backgrounds. As someone who enjoys networking, I believe that connecting with others can open up new doors of opportunity and foster meaningful relationships. So, if you share my passion for design and innovation, or simply want to connect, feel free to reach out to me on LinkedIn. I\'d love to hear from you!
Experience
User Experience Designer
Sep 2023 — Present · Hyderabad, IN
Spearheading the development of data analysis dashboards for various Business Units within the Digital Design Team at Dr. Reddy\'s Laboratories.Collaborating closely with Product Managers, Users, and Developers to optimize User Experience, ensuring a streamlined and user-friendly navigation process.Conducting User Interviews to gather valuable insights and inform the design process.Expertly crafting information architecture, user flows, and both mid-fidelity and high-fidelity prototypes.Creating detailed wireframes to guide the visual representation of design concepts.Facilitating user feedback sessions to iteratively refine and enhance design solutions.
Education
Guru Gobind Singh Indraprastha University
Bachelor's in Arts, Mass Communication/Media Studies
2019 — 2022
ATLAS SkillTech University
Postgraduate Degree, Design and innovation
Singapore University of Technology and Design (SUTD)
Master of Science - MS, Technology and Design (Human Centred Design)
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