Arun Prasad
- Role
- Director of Peformance Marketing at Frondeur Labs
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arun Prasad
A Creative Director & Fashion Design Head with 18+ years of global experience building…
Experience
Director of Peformance Marketing
Jul 2023 — Present · IN
Strategic Planning - Develop and implement comprehensive marketing strategies aligned with the company\'s business goals- Identify target markets and customer segments.Brand Management - Enhance the company\'s brand awareness and market presence- Ensure consistent messaging across all marketing channels.Product Marketing - Oversee the marketing of cybersecurity products and services- Develop product positioning and messaging that differentiates the company\'s offerings in the market- Work closely with product development teams to understand product features and benefits.Digital Marketing - Manage digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing- Analyze and optimize digital marketing performance.Lead Generation - Develop and execute lead generation strategies to drive sales growth- Work with sales teams to ensure alignment on lead qualification and conversion.Market Research and Analysis - Conduct market research to identify trends, customer needs, and competitive landscape- Analyze data to measure marketing effectiveness and ROI.Budget Management - Develop and manage the marketing budget- Allocate resources efficiently to maximize ROI.Team Leadership - Lead and mentor the marketing team- Foster a collaborative and innovative work environment.Event Management - Plan and execute industry events, webinars, and trade shows- Represent the company at industry events and conferences.Partnerships and Collaborations - Establish and maintain relationships with key industry partners and stakeholders- Collaborate with third-party agencies and vendors.Content Creation - Oversee the creation of high-quality marketing content, including white papers, case studies, blog posts, and videos. Public Relations - Manage public relations efforts to enhance the company\'s image and reputation.
Education
Periyar University
Master of Business Administration - MBA
PSG College of Technology
Master of Science - MS
2015
Anna University
Bachelor of Technology - BTech
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