Andrew C.

About Andrew C.

TLDR: 7 Years | Team Leadership & Management Experience 10 Years | Marketing & …

Experience

1. Head of Organic Marketing

   Weave

   Apr 2022 — Present

   Head of SEO & online content for Search and LLM (AI) discovery. In my first year as the organic marketing channel owner at Weave, we improved our non-branded traffic by 158% while making our content more targeted for our verticals and increasing organically-sourced leads, all while reducing the channel\'s cost-per-acquisition. • Build up our content team to establish a regular cadence of authoritative, targeted content that provided value to our readers. • Instigate content research based on keyword research, market trends, and interdepartmental brainstorming with stakeholders. • Develop, execute, and communicate strategy to grow the organic channel at each step of the customer journey across the marketing team. • Consult and collaborate with key stakeholders to create great product launches, site updates, CRO tests, partnerships, and YouTube channels that are discoverable by users. • Build reports that inform senior leaders on the performance of the organic channel,(with indicators that map out the customer journey from the first discovery to booking) that fuels our adapting strategy. • Manage relationships with contractors and agencies to align efforts toward our organizational goals.

Education

• Brigham Young University

  Bachelor of Arts - BA, Communications: Public Relations

• Western Governors University

  Master of Business Administration - MBA