Aparna Thapa
Digital Marketing Strategist | CTV, Programmatic & Performance Expert | ROI-Focused
- Role
- Programmatic Manager at ArabyAds
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aparna Thapa
Programmatic manager with over 6 years of extensive experience in driving impact results through strategic planning and execution. Proficient in managing multi- million-dollar campaigns, demonstrating expertise in online advertising, budget management, campaign optimization, and curation. Committed to fostering strong client relationships, ensuring alignment with their goals and KPIs. Recognized for innovative thinking and analytical skills, which consistently enhance project outcomes and support business growth in fast-paced environments.
Experience
Programmatic Manager
May 2024 — Present · Gurugram, IN
I\'m a results-driven digital marketing professional with hands-on expertise in leading end-to-end CTV (Connected TV) advertising campaigns—from planning and activation to optimization and reporting. With a strong grasp of programmatic platforms and performance marketing strategies, I focus on delivering measurable results and meaningful ROI.My role often bridges the gap between execution and client-facing insights. I’m experienced in creating business-level presentations (BLS) and detailed performance reports, providing clear narratives backed by data that help clients understand impact and next steps.Key Skills: CTV Campaign Management Programmatic Advertising Performance Marketing🧩 Client Reporting & Insights BLS & Executive Presentations Data-Driven Optimization
Education
Graphic Era Deemed to be University
Bachelor of Technology - BTech, Information Technology
2014 — 2018
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