Aparna Ramachandran

About Aparna Ramachandran

Passionate about growing businesses through inbound marketing, leveraging social media, marketing technologies and content marketing. Result oriented professional with over 9 years of experience in sales, business development, marketing, client relationship and sales operations in leading organizations in virtual instrumentation, telecom, KPO and supply chain management. Proven ability to administer sustainable improvements in the customer contact process aimed at enhancing client experience and complaint redressal.Key Focus Area- Digital Marketing - Social Media Marketing, Search & Display Marketing, Affiliate Marketing - Lead Generation & Nurturing - Business Development and Go-to-Market Strategies- Marketing & Communications Strategy- Brand Strategy & Management- E-Mail Marketing and Campaign Management - Web and Mobile Marketing Analytics - Team Management

Experience

1. Marketing Lead

   Medinous

   Feb 2024 — Present · Bengaluru, IN

   Lead the end-to-end marketing charter across brand, communication, and go-to-market functions for Medinous\' global healthtech portfolio.Drive strategic positioning and messaging frameworks to differentiate our hospital and clinic software offerings across multi-country markets.Oversee integrated inbound and performance marketing programs—combining SEO, content, and paid media to accelerate qualified pipeline growth.Manage the full marketing-to-sales lifecycle, with clear accountability for marketing-sourced MQLs, campaign performance, and conversion optimization.Build and execute structured content strategies that support both lead generation and executive thought leadership across digital platforms.Direct Medinous’ presence across social channels and strategic events, ensuring consistent visibility and stakeholder engagement across GCC, Africa, and the Caribbean.Collaborate with cross-functional teams (product, sales, implementation, compliance) to ensure unified messaging and alignment across the customer lifecycle.Supervise ongoing market intelligence efforts, capturing competitive insights, customer needs, and regulatory shifts to inform positioning and campaign strategies.

Education

• Simplilearn Alumni

  Digiatl Marketing Specialist - Masters Program , Digital Marketing

  2019 — 2020

• Welcomgroup School of Hotel Administration

  Bachelor's degree, Hotel Management and Administration

  1995 — 1998

• Indian Institute of Management Ahmedabad

  Executive MBA, Business Administration and Management, General

• National Public School

  Higher Secondary School, Science, Math

  1993 — 1995

Skills

• Marketing
• Mobile Marketing
• Sales
• Sales Operations
• Account Management
• Sem
• Online Advertising
• Customer Experience
• Google Adwords
• Social Media
• Strategy
• New Business Development
• Telecommunications
• Web Analytics
• Crm
• Integrated Marketing
• Digital Strategy
• Content Marketing
• Team Management
• Social Media Marketing
• Marketing Communications
• Email Marketing
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• SEO
• Digital Media
• Ppc
• Business Development
• Digital Marketing
• Lead Generation
• Leadership
• Online Marketing
• Html&Css
• Management