Aparna Lahiri
Sr Manager, Product Marketing @Walmart Marketplace
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WORK HISTORY
Sr Manager, Product Marketing @Walmart Marketplace
EDUCATION
Simmons University
Master of Business Administration - MBA, International Marketing
University of Mumbai
BCom, Business
SKILLS
ABOUT APARNA LAHIRI
Revenue focused product marketing leader with 10+ years\' experience driving growth for global B2B and B2C technology platforms. Strengths include new product launches for GenAI apps for seller and creator communities, user acquisition, activation and engagement. Proven track record of leveraging voice of customer to drive product and content strategies. Led pricing and renewal packaging to unlock cross-sell and upsell opportunities. Skilled at shaping product narratives through content marketing, analyst briefings, PR, and industry event messaging. Recognized for building high performing teams, ROI-focused marketing plans and fostering collaboration across functions- New Product launches: GenAI creative apps - GTM Strategy: NLP based user assistance platform - Account engagement and action for predictive analytics tool - Demand Marketing – Strategy & Execution - New Market expansion & User Adoption - Digital Marketing and ecommerce - Mobile Applications and Value Added Services - Customer Retention and Renewal - Integrated Campaign Management - Consumer Insights and Analysis - Sales Strategy and Execution - Cross Functional Teams Collaboration
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