Aparna Katiyar

Experience

1. Lead - Branding and Collateral

   Tata Consultancy Services

   Apr 2014 — Present · Mumbai, IN

   Digital Strategy: Website, Social Media and Digital Marketing Campaigns\\\\n• Assets: Brochures, flyers, Infographics, Case studies, Newsletters, Posters, sales material, promotional kits\\\\n• Thought leadership content creation and dissemination – White papers, POV papers, Blogs, articles\\\\n• Marketing Planning - Assisting in formulation of the marketing plan impacting key business objectives for growth across service lines, accounts and geographies.\\\\n• Assisting in tracking the Marketing budget.\\\\n• Assisting the team in marketing programs from inception through implementation, working with external agencies, IT resources and other internal cross -functions.\\\\n• Content Strategy and management - Creation of compelling marketing content for high -visibility and impact\\\\n• Events – Supporting in all events across multiple geographies and preparing relevant marketing collateral and campaigns for the same.\\\\n• Received Award for spearheading the content creation and launch of the Digital Enterprise website and completing the entire project within 8 weeks.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Institute for Technology & Management, Mumbai

  MBA

  2009 — 2011

• Pune University

  Bachelor of Engineering

  2005 — 2009

Skills

• Requirements Gathering
• Teamwork
• Market Research
• Competitive Intelligence
• New Business Development
• Requirements Analysis
• Leadership
• Content Management
• Business Analysis
• Management
• Competitive Analysis
• Creativity
• Team Management
• Crm
• Digital Marketing
• Business Development
• Web Content Management
• Consulting
• Social Media Marketing
• Customer Relationship Management (Crm)
• Competition Research
• Business Intelligence
• Thought Leadership