Aparna Shekhar
Student at Faculty of Management Studies
- Role
- Influencer Marketing Intern at Gaze Pro
- Location
- Varanasi, UP, IN
- LinkedIn followers
- 500 followers
About Aparna Shekhar
Aspiring Marketing Professional | MBA Candidate at FMS | Co-Founder | Content Strategist | Mental Health AdvocateAs a passionate marketing enthusiast with an entrepreneurial mindset, I bring a blend of creativity, strategy, and data-driven thinking to every project I take on. From co-founding Cakotopia, a home-based venture that grew through strategic content and branding, to interning at Instasell Technology where I support DTC brands using shoppable video tech — my journey has been fueled by curiosity, impact, and learning. Key Skills & Experience:Built and executed social media campaigns that boosted engagement by 30%+Designed brand identity assets and content for 50+ promotionsApplied customer insight to shape product messaging and digital campaignsLed and organized events, mental health campaigns, and CSR initiativesCurrently learning and contributing to SaaS-led marketing for eCommerce brands Whether it\'s scaling a business, crafting compelling narratives, or building customer-first campaigns, I aim to create impact with purpose and empathy.Let’s connect and explore opportunities in brand strategy, growth marketing, or content-led storytelling!
Experience
Influencer Marketing Intern
Feb 2026 — Present · Delhi, IN
Conducted influencer discovery and vetting using engagement metrics, audience insights, and brand-fit analysis.Managed creator outreach, negotiations, and onboarding for influencer campaigns.Maintained influencer CRM/database and tracked deliverables via Google Sheets/Excel dashboards.Monitored campaign KPIs including reach, engagement rate, impressions, and conversions.Supported end-to-end influencer campaign execution and performance tracking.
Education
Kairali school
Commerce
St. Thomas School
High School Diploma, Icse
The Institute of Company Secretaries of India
Legal Studies, General
Institute of Management Studies (FMS BHU)-Banaras Hindu University (Official)
Master's degree, Business Administration and Management, marketing
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