Aparna Maity
Buying & Merchandising | E-commerce Growth Strategist | Beauty, Health & Personal Care | Ex-Razor Group, OYO, Snapdeal, Club Factory | Workflow Automation - Hubspot & Zapier
- Role
- Organic Growth Manager at Razor Group
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
Experience
Organic Growth Manager
Jan 2023 — Present · Kolkata, IN
Designed and implemented end-to-end automated workflows using Zapier and HubSpot, streamlining content operations and reducing manual workload.Integrated tools like Google Sheets, Paperform, ChatGPT, and Excel to automate tasks such as brief creation, approvals, email notifications, and publishing.Built intelligent, dynamic workflows using AI prompts + Zapier for scalable content ideation and data-driven execution.Used Whimsical to map complex workflows, enabling cross-functional clarity and collaborative process improvements.Continuously optimized automation systems to boost turnaround time, reduce friction, and enable remote-first scalability.
Skills
- Business Development
- Product Assortment Planning
- Sourcing
- Key Account Management
- Brand Management
- Fashion Buying
- Promotions
- Merchandising
- Monetization
- Strategic Planning
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