Aparna Ghosh
Marketing and Communications, South-east Asia, Oceania and India, Ericsson
- Role
- Marketing Campaigns and Demand Generation - South-east Asia, India and Oceania at Ericsson
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aparna Ghosh
Crafting impactful marketing and communications campaigns that ignite demand, fuel…
Experience
Marketing Campaigns and Demand Generation - South-east Asia, India and Oceania
Dec 2019 — Present · Mumbai, IN
Develop strategy of overall integrated marketing and communications program for South-east Asia, Oceania and India aligned with region business priorities and global marketing and communications approach and focus areas• Lead the regional development and execution of integrated marketing communications campaigns including measurable demand generation and nurture programs to build perception of Ericsson as an innovative industry leader and to drive sales pipeline• Ensure strategic alignment with the marketing and communications cross functional teams in global business areas, domain teams, sales teams and key strategic partners• Develop and lead effective nurture programs to accelerate existing business opportunities and generate new leads through digital and offline marketing activities mapped to customer journey• Design and implement the strategy for digital marketing and overall demand generation• Lead the budget and tactical plans to achieve the growth and profitability objectives across the regionAchievements• Launch of new approach for email marketing program, increasing the reach by 6.4 times• Acquisition of over new marketable CSP contacts through digital and offline activations• End-to-end communication plan and execution of over 50 digital events with 2.5K participants, 16 C-Level engagement and over asset downloads • Successful engagement with CSP contacts through digital activationsAwards and Recognition• Selected for the women leadership program - MOAI Aspire for 2021• MOAI M&C Sales Enablement Award for 2021• MOAI M&C Perception Award 2021 H1 2021• Global M&C Business Impact Award for 2020• MOAI M&C 2.0 Award for H1 and H2 2020• MOAI M&C Perception Award for H2 2020• MOAI M&C Business Impact Award for H1 and H2 2020
Skills
- Marketing Communications
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Website Development
- Direct Marketing
- Brand Management
- Brand Developement
- Online Advertising
- Online Communications
- Online & Offline Media
- Offline Marketing
- Advertising
- Product Marketing
- Marketing Management
- Brand Development
- Below the Line Advertising
- Business Development
- Integrated Marketing
- Key Account Management
- Management
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