Aparajitha Chappa
Growth Marketing Analytics @Cash App
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WORK HISTORY
Growth Marketing Analytics @Cash App
San Francisco, CA, US
EDUCATION
UMN Carlson School of Management
Master of Science - MS, Business Analytics
Kaizen Academy
High School
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering (BE), Electronics and Instrumentation
ABOUT APARAJITHA CHAPPA
Analytics professional with 7+ years of experience specializing in Product, Marketing and People Analytics. Passionate towards application of data science techniques to gain more insights into customer behavior for optimization and growth. Expertise across various analytics domains involving experimentation, customer profiling, propensity matching and churn modelling.Key Strengths:• Ability to build strong data driven analytical frameworks for effectively answering business questions• Well versed in statistical techniques and hypothesis testing• Problem solving aptitude to substantiate events with data• Ease in developing dashboards quickly to help better visualization of dataSkills: • Predictive Modelling • Time Series Analysis• Exploratory Data Analysis – Clustering, Association Rule Mining, Topic Modelling• Experimental Design Testing• Marketing, Web and HR Analytics• Data Visualization• Data WarehousingTools: Python, R, Teradata SQL, SAS, Hadoop, Hive, Pig, Spark, Tableau, QlikView, Rapid Miner
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