Aparajita Singh
Driving Growth Marketing Strategies with Omnichannel Expertise | Consumer & B2B | AI-Native
- Role
- Growth Marketing Lead at One Impression
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aparajita Singh
Currently building something mind-blowing called Amplify by One Impression which lies at an intersection of AI and Marketing for the value-conscious community of marketers and early stage founders who love to take matter in their own hands. Prior to this, at Tata 1mg, I led the strategy and execution of 360-degree marketing campaigns for the online healthcare platform. With my expertise in digital marketing, I optimize the performance and reach of our digital channels, increasing the user retention rate and the conversion rate.I have a strong background in marketing, with a PG in Digital Marketing from MICA and an MBA in Marketing from FMS, BHU. I have also worked as a Brand Manager at Social & Political Consultancy, where I designed and implemented GTM strategies for various social and political clients, achieving an average ROI of 30% and winning multiple awards for creativity and innovation. I am passionate about creating impactful and engaging marketing innovations that resonate with the consumers and drive growth and loyalty.
Experience
Growth Marketing Lead
Sep 2025 — Present
Education
MICA | The School of Ideas
Post Graduate, Digital Marketing
2018 — 2019
Institute of Management Studies, Banaras Hindu University
Master of Business Administration - MBA, Marketing
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