Aparajita Rai

About Aparajita Rai

Consumer insights leader with 13+ years of experience driving brand strategy and business impact for global FMCG brands.I specialize in unlocking strategic growth opportunities by translating complex consumer data—from brand equity tracking, ad testing, and communication diagnostics to concept and product testing—into clear, actionable direction for marketing and innovation teams.Currently, I lead the Global Insights team at PepsiCo S&T, managing the team and partnering with stakeholders to shape brand strategy across key international markets. I focus on delivering deep, multi-dimensional consumer understanding by integrating diverse data sources—brand tracking, retail performance, and household panels —to drive holistic, insight-led decision-making. Core Strengths: Strategic Insights | Brand & Communication Strategy | Ad Testing | Equity Tracking | Concept Testing | Cross-Market Research | Team Leadership | Data Integration | Executive StorytellingI am passionate about connecting consumer voice to business outcomes and driving insight-led brand growth

Experience

1. Executive Manager Insights

   PepsiCo

   Mar 2025 — Present · Hyderabad, IN

   Leading the Global Groups Insights team with responsibility across three key research capabilities: Innovation Testing, Ad Testing, and Brand Equity TrackingKey Responsibilities & Contributions:• Manage, coach, and develop a team of insights professionals, fostering a high-performance, collaborative culture• Integrate insights across data sources to provide a holistic consumer view, enabling sharper business decisions• Act as a strategic partner to cross-functional teams, embedding consumer-centric thinking in decision-making• Deliver high-quality, insight-driven outputs that inform brand, communication, and portfolio strategy for global stakeholders• Oversee strategic planning and flawless execution of multi-market research projects across innovation, communication, and brand health

Education

• Kendriya Vidyalaya

  High School

  1994 — 2006

• IBS Bangalore

  Master of Business Administration (M.B.A.), Marketing

  2010 — 2012

• Rani Durgavati Vishwavidyalaya, Jabalpur

  Bachelor’s Degree, Computer Programming, Specific Applications

  2006 — 2009

Skills

• Market Research
• Business Planning
• Competitive Analysis
• Market Intelligence
• Data Analysis
• Segmentation
• Secondary Research
• Spss
• Analysis
• Analytics
• Competitive Intelligence
• Market Analysis
• Marketing Research
• Business Analysis
• Microsoft Excel
• Primary Research