Aparajita Bhattacharya
Product Marketer | Content Marketer| External Communications | Marketing Communication | Search Engine Optimization| Conversion / On-Page Optimization | Marketing Collaterals | B2B | Social Media
- Role
- Product Marketing Specialist at Molex
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aparajita Bhattacharya
Product Marketing Specialist with over 15 years of experience in product marketing and…
Experience
Product Marketing Specialist
Mar 2021 — Present · Bengaluru, IN
Website Management- Managing web pages for 3 product groups, overseeing all content, collateral, and product displays- Increasing unique visits by implementing SEO strategies- Performing keyword analysis and competitor study and ranking on the top in Google. Stakeholder and Team Collaboration- Coordinating and collaborating with cross-country stakeholders in the US/Japan/India to ensure alignment of product strategiesGo-to-Market and Product Collaterals/Sales Enablement- Developing comprehensive release packages: Brochures, datasheets, promotional materials, sample kits, photos, website content, and videos- Creating sales presentations and competitive briefsResearch and Analysis- Creating buyer personas and buyer\'s journey maps- Messaging and Positioning
Education
INSEAD
Diploma, Product Management
University of Calcutta
B.A, English Literature
Sikkim Manipal University
MA, Mass Communication/Media Studies
2008 — 2010
Rabindra Bharati University, Kolkata
Master of Arts - MA, English Literature (British and Commonwealth)
2006 — 2008
Indian Institute of Management Raipur
Digital Marketing Executive Course, Digital Marketing
2019 — 2020
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