Aparajita Ambastha

About Aparajita Ambastha

Crafting strategies that connect brands with people — and stories with impact. I\'m a Marketing Strategist with 2 years of experience building GTM strategies, brand narratives, and high-performing campaigns for global brands across technology, consumer goods, and beauty. Currently at Cognizant, I work with powerhouse brands like Google Cloud, LinkedIn, Mars, and Estée Lauder USA, managing integrated marketing initiatives that deliver measurable business results. My expertise lies in GTM planning, brand positioning, campaign management, campaign planning, and digital marketing tools — with a keen eye for solving complex marketing challenges through creative yet structured solutions. Previously, I’ve sharpened my skills through internships at Digitas and 88GB, where I worked across social media strategy, influencer marketing, and digital campaign execution for leading consumer brands. Awarded the MarCom Platinum (2024), AVA Digital (2025), and Cognizant Impact Award (2025), I’m driven by curiosity, creativity, and a passion for building meaningful brand experiences. Looking ahead, I aim to expand my expertise in strategic marketing consulting, brand storytelling, and digital transformation. Let’s connect if you believe marketing is more than campaigns — it’s about crafting stories that drive growth and connection.

Experience

1. Marketing Strategist

   Cognizant

   Sep 2023 — Present · Pune, IN

   Spearheaded an end-to-end marketing campaign for a major service launch, achieving a remarkable 90% adoption rate among the target group. Designed and implemented marketing strategies for global brands, including Hershey’s Canada, optimizing their digital presence. Analyzed campaign metrics to identify key performance drivers and ensure continuous improvement. Played a pivotal role in competitive market research and consumer insights for high-impact proposals for clients like Google Cloud, Riyadh Air, and General Mills. Executed high-profile internal events and branding initiatives, managing multi-stakeholder collaboration to ensure seamless delivery. Recognized for strategic thinking, innovation, and commitment to excellence.

Education

• Navy Children School, Mumbai

  11th - 12th

  2015 — 2017

• Symbiosis Institute Of Media And Communication, Pune

  MBA- Communication Management

  2021 — 2023

• Sophia College for Women Bhulabhai Desai Road Mumbai 400 026

  Bachelor's of Mass Media

  2017 — 2020