Aparajita
Senior Product Manager @Jsw One Platforms Ltd
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WORK HISTORY
Senior Product Manager @Jsw One Platforms Ltd
Mumbai, IN
Leading platform and commercial products across credit, customer service, field execution, and sales governance for one of India\'s largest B2B steel commerce platforms.Designed and launched a 0-to-1 Credit Tracking workflow replacing fragmented Excel/email processes with an end-to-end digital credit journey — driving adoption across 400+ users aligned to the company\'s 50% revenue-via-credit goalDrove full post-launch adoption with 40 opportunities tracked monthly, contributing to 4x credit limit activationsOwned product health post-launch — reduced opportunity stagnancy to 5 days, flagged conversion drop from 20% to 10%, and surfaced 74% opportunities aging 7+ days through analytics-led reviewDefined and rolled out a unified Salesforce org structure for 600+ users, resolving legacy role, profile, and geography visibility gaps across all business unitsRedesigned the Customer Service ticketing system — standardising complaint classification, SLA logic, and ownership, targeting 20-30% TAT reduction, 15-20% on-time closure improvement, and 5-10 point CSAT liftBuilt approval-governance workflows and dashboards that reduced unapproved sales to 0% and gave leadership real-time visibility into margins, volumes, and approval TATSurfaced field execution gaps — 39% planned visit execution and 1 vs 5 target visits per day — enabling leadership to enforce structured sales accountabilityImproved CRM data integrity by identifying 13 critical gaps across accounts, billing mappings, and opportunity ownership, and prioritised a scaled remediation roadmapAuthored 2 PRDs, 1 BRD, and 30+ user stories; led org-wide migration from WhatsApp to Microsoft Teams directed by the CEO
EDUCATION
Vellore Institute of Technology
Bachelor of Technology, Computer Science
Indian School of Business
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT APARAJITA
Product Manager with 4.5 years of experience across product and engineering, building B2B commerce and platform solutions that drive adoption, efficiency, and business outcomes.Currently leading 0→1 product development and platform standardization at JSW One, delivering workflow systems and analytics-led improvements aligned to revenue and operational goals. Previously built and scaled multi-market enterprise solutions at Diageo, improving onboarding speed, system reliability, and global rollout efficiency.Strong at translating ambiguous business problems into structured product solutions, with a focus on execution, cross-functional alignment, and measurable impact.Outside work, I’m an author, trained singer, and artist - creativity that also shapes my problem-solving approach.
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