Aparajita Sood

About Aparajita Sood

Technical Marketing for leading-edge networking technologies in the Wireless LAN Domain

Experience

1. Senior Technical Marketing Engineer

   Cisco

   Oct 2012 — Present

   Product Ownership: Technical Marketing for the Cisco Wireless LAN controllers, Aironet Access Points, MSE and Prime Infrastructure. Working closely with the engineering, sales and marketing teams which involves requirements gathering, product positioning, technical deep-dives and road-mapping.* Positioning the product based on the market needs and customer profiles. Involve engineering and marketing to make sure the product is capable of addressing the customer asks. Working with partners to drive combined solutions when needed.* Requirement gathering and creating concise and complete requirement documents.Market Driven: Understanding the customer deployments and recognizing areas where the solution would work and areas where the product would need improvement. Roadmap and technical presentations, prioritizing incoming requests and setting customer expectations based on market interest.* Close interaction with Marketing team to ensure the product verbiage aligns with demands in the field. Product Collateral & Demos: Creating marketing documents highlighting product functionality in customer environments. Content creation that varied from performance research, solution/performance briefs, deployment guides and whitepapers.* Building Demos to showcase the product differentiation vis-a-vis competitors and to effectively message the product valueOutward Focus: Direct interaction with customers, partners and resellers at Cisco Live and SE and Partner training events. In addition, active participation with Sales Engineering at kickoffs or mail distribution lists.* Delivering the product message in an effective manner that relates to the customer’s deployment.* Building and maintaining corporate partnerships, engaging with resellers and SEs.

Education

• Visvesvaraya Technological University

  Bachelor of Engineering (B.E.), Computer Science

  2000 — 2004

• Stanford University Graduate School of Business

  Unleashing Creative Innovation and Building Great Products

  2016

Skills

• Wireless Networking
• Escalation Resolution
• Virtualization
• Cisco Systems Products
• Networking
• Tcp/Ip
• Data Center
• Load Balancing
• Security
• Cloud Computing
• Datacenter Virtualization
• Networking Protocol
• Ip
• Integration
• Ipv6
• C
• Wireless
• Linux Application Development
• Linux
• Cisco Wireless
• Socket Programming
• Routing
• Internet Protocol Suite (Tcp/Ip)
• Cisco Technologies