Aparajita Sikdar
Senior Manager Corporate Communications @ICICI Bank
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WORK HISTORY
Senior Manager Corporate Communications @ICICI Bank
Key CompetenciesMedia relations and managing PRResponsible for handling media – external and crisis communication for North, West and Central IndiaOrganizing press conferences, promotional activities and media briefingsCommunications co-ordination and management ( External, Internal & Online)Crisis ManagementePR and Online Reputation ManagementLaunched the twitter handles of the BankProactive planning and executing of CSR activities of the Bank Set up the response mechanism of the Bank’s Facebook pageOnline Reputation Management Created unprecedented online share of voice for the bank - globally as well as locallyStarted the Banks twitter handle and Facebook response mechanismEvolved a Console based system for Online Reputation Management that is transparent, accountable, and capable of editorial intervention in shortest possible timeResponsible for timely feedback and escalation to the senior managementTracking, drafting responses and posting them on the relevant platformsSending defamatory notices to the stakeholdersWork closely with Executive Management team, group companies and Foreign subsidiaries and provide training to the front line staff Co-ordinate with different business groups and customer service team to understand the business which in turn helps in respondingResolve service related issues of senior journalists and queries from various media housesCreated e-learning programme on ORM for the employees
EDUCATION
Delhi University
BA Hons, History
ABOUT APARAJITA SIKDAR
Specialties: Corporate communication,crisis communication,online reputation management,external communication,PR.
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